If you attempt to cheat the system (for example, by trying to trick the review process, steal user data, copy another developer’s work, or manipulate ratings) your apps will be removed from the store and you will be expelled from the Developer Program.
2.3.7 Choose a unique app name, assign keywords that accurately describe your app,
and don’t try to pack any of your metadata with trademarked terms, popular app names, or other irrelevant phrases just to game the system.
App names must be limited to 30 characters and should not include prices, terms, or descriptions that are not the name of the app.
App subtitles are a great way to provide additional context for your app; they must follow our standard metadata rules and should not include inappropriate content, reference other apps, or make unverifiable product claims.
Apple may modify inappropriate keywords at any time or take other appropriate steps to prevent abuse.